Programmatic Media Buying

Programmatic Media Buying

In the world of digital advertising, timing and targeting are everything. Programmatic media buying allows you to appear in front of the right users, in the right context, at the right time — without wasting budget or relying on guesswork. I help brands automate their ad buying and optimize performance across multiple platforms, ensuring your message cuts through the noise.

Why Programmatic Matters for Your Business

Programmatic advertising isn't just about automation — it's about reaching premium audiences at scale while maintaining control over costs and performance. Whether you're aiming for brand awareness, lead generation, or direct sales, we turn your campaigns into data-driven success stories.

What You Get

• Complete Programmatic Strategy: Tailored approach for Taboola, Criteo, AdRoll, and other premium DSPs
• Advanced Targeting: Contextual, behavioral, and demographic targeting layers
• Performance Focus: Clear KPIs, real-time optimization, and continuous improvement
• Full-Funnel Framework: From awareness to retargeting and conversion
• Transparent Reporting: Clear insights into spend, performance, and optimization opportunities

Our Process

We combine strategic planning with data-driven execution to deliver real programmatic impact — one impression, one click, one conversion at a time.

1. Strategy & Platform Match

We start by reviewing your goals, budget, and audience to identify the best programmatic platforms and ad formats for your business. This includes:

• Business objective alignment
• Platform selection and budget allocation
• Ad format recommendations
• Performance benchmarking

2. Audience Targeting & Segmentation

We build precise targeting layers to ensure your ads reach the most relevant users:

• Contextual targeting for brand-safe placements
• Behavioral targeting based on user interests
• Demographic targeting for audience precision
• Retargeting setup for high-intent users

3. Campaign Build & Creative Alignment

We structure campaigns around funnel stages and pair them with creatives that match user intent:

• Campaign structure optimization
• Creative format selection
• Bidding strategy setup
• A/B testing framework

4. Tracking, Pixels & Attribution

We ensure reliable tracking and attribution across all platforms:

• Pixel implementation (Criteo OneTag, Taboola Pixel)
• UTM parameter setup
• Conversion tracking configuration
• Cross-platform attribution modeling

5. Testing & Optimization

We launch with a clear test plan and optimize based on real-time data:

• Creative performance testing
• Placement optimization
• Audience refinement
• Bid management and budget allocation

DSP-Specific Approach

📰 Taboola

• Native ad placements on premium publisher sites
• Contextual and interest-based targeting
• Content amplification and awareness campaigns

🛒 Criteo

• Dynamic retargeting with product feed integration
• High-performing for eCommerce and cart recovery
• Advanced audience matching and predictive bidding

🌐 AdRoll

• Full-funnel campaigns across web, email, and social
• Smart segmentation for new vs returning users
• Multi-channel attribution with easy platform integration

Benefits for Your Business

• ✅ Premium Reach – Access top publisher sites without direct deals
• ✅ Efficient Scale – Increase reach and ROI through automated bidding
• ✅ Smart Retargeting – Re-engage high-intent users across the web
• ✅ Precise Control – Minimize waste with advanced segmentation
• ✅ Data-Driven Growth – Scale what works based on performance data

Who This Is For

• E-commerce brands wanting to scale traffic and recover lost sales
• Startups seeking awareness on premium content networks
• Agencies needing plug-and-play retargeting solutions
• Advertisers tired of high CPMs on Meta or Google
• B2B companies looking for contextual placements

Optional Add-Ons

• Landing page design & CRO audits
• Dynamic creative development
• Pixel & conversion tracking setup
• Custom reporting dashboards
• Monthly optimization consulting

Ready to Buy Smarter?

Let's build a programmatic ad strategy that does the heavy lifting — bringing your message to millions, efficiently and effectively.