Performance Optimization

Strategic marketing that drives measurable results, not guesswork.

Performance Optimization

Your ad budget shouldn't be an experiment. Whether you're spending €500 or €50,000 a month, every click should bring you closer to your business goals. I help brands and advertisers optimize digital marketing performance by fine-tuning every part of the funnel — from ad structures and targeting to tracking and landing page behavior.

Let's stop wasting budget. Let's scale smarter.

What You Get

A comprehensive, platform-specific optimization framework designed to:

  • Identify bottlenecks in ad performance and fix inefficiencies
  • Improve ROAS and conversion rates through strategic restructuring
  • Ensure accurate tracking with clean analytics and pixel setups
  • Reduce wasted spend and unlock scale with data-driven decisions

Platform-Specific Optimization

Meta Ads (Facebook & Instagram)

Meta Ads are powerful — when structured correctly. I help you shift from disorganized ad sets and guesswork to a funnel-based strategy that aligns with your audience journey.

Meta Optimization Includes:

  • Funnel-based architecture: TOF (awareness), MOF (consideration), BOF (conversion)
  • Custom & lookalike audience refinement using pixel data, CRM, and on-site behavior
  • CAPI (Conversions API) integration for accurate attribution
  • Creative fatigue management + testing framework for hooks, formats, and messaging
  • Retargeting setup for high-intent user segments

Google Ads (Search, Display, Performance Max, YouTube)

Google is intent-driven — but without proper segmentation, you're leaving ROI on the table. I rebuild your campaigns to match user intent, minimize CPC, and maximize Quality Scores.

Google Optimization Includes:

  • Keyword and query mapping by funnel stage
  • SKAG (single keyword ad group) and themed campaign structures
  • Enhanced conversions and GA4 integration for precision tracking
  • Performance Max feed optimization for product-based campaigns
  • YouTube ad sequencing + audience layering for awareness and retargeting

TikTok Ads

TikTok is a visual-first playground — but it still needs performance logic to convert. I help you combine trend-driven content with the structure needed to deliver real business results.

TikTok Optimization Includes:

Key tactics to maximize your TikTok ad performance:

  • Scroll-stopping UGC creatives and Spark Ads integration
  • Funnel-based campaign structuring to guide users from awareness to action
  • Interest and behavior-based targeting tuned to TikTok habits
  • Video testing framework: Hook, Value, CTA
  • Low-CPC entry strategy with optimized mid-funnel engagement

Our Process

1. Audit & Diagnosis

We start by reviewing your current campaigns, pixel setup, analytics, landing pages, and ad structures. I identify what's working, what's broken, and where opportunities lie.

2. Optimization Blueprint

You receive a detailed action plan — prioritized for impact — covering creative, campaign structure, tracking, and CRO elements.

3. Execution & Tracking Setup

I apply technical fixes, restructure campaigns, improve targeting layers, and calibrate your analytics (Meta Pixel, TikTok Pixel, GA4, CAPI, UTMs, etc.).

4. Creative Testing & Funnel Adjustment

Together we test headlines, visuals, hooks, and conversion flows — iterating fast based on data and behavior.

5. Performance Review

After implementation, we compare baseline vs improved KPIs (CTR, CPC, ROAS, CVR, Bounce Rate, etc.) — and continue to iterate if needed.

Benefits

  • Lower CPCs and higher ROAS
  • More qualified leads and conversions
  • Faster-loading, conversion-optimized landing pages
  • Clean tracking and accurate attribution
  • Strategic insight from someone who's scaled 30,000+ campaigns

Who This Is For

  • E-commerce brands struggling to scale profitably
  • Advertisers with decent traffic but low conversion rates
  • Startups prepping for launch and needing lean, high-performing campaigns
  • Agencies looking for expert-level campaign troubleshooting or white-label support

Optional Add-Ons

  • GA4 & Google Tag Manager configuration
  • Custom dashboards (Looker Studio / GA4)
  • Ad creative briefing & copywriting
  • Funnel design and CRO audits
  • Monthly retainer for continuous growth and optimization

Ready to Get More from Your Marketing?

You don't need more traffic — you need more performance from the traffic you're already getting.

Let's identify what's holding you back and unlock the growth you're missing.

Start Your Optimization Journey
Back to Services Get in Touch

Explore Other Services

Custom Web Solutions Programmatic Media Buying Social Media Impact Analytics & Tracking Digital Marketing Strategy