Case Studies

Discover how I've helped businesses achieve remarkable digital transformation and growth through strategic solutions and innovative technology.

9 Success Stories
Featured
E-commerce Platform Transformation thumbnail
White Fox Fast Fashion

E-commerce Platform Transformation

Challenge

A mid-tier fast fashion brand needed a digital overhaul to revive declining engagement and improve conversion rates across all digital touchpoints.

Key Results

  • 47% increase in conversion rates (1.6% to 6.35%)
  • 162% rise in mobile transactions within 6 months

Technologies

Shopify Plus Hydrogen Framework Progressive Web App +5 more
Featured
SaaS Growth Strategy thumbnail
FlowTrack B2B SaaS

SaaS Growth Strategy

Challenge

A B2B SaaS productivity platform was stuck at a 4% free-to-paid conversion rate with a dangerous 1.4:1 LTV:CAC ratio, needing a comprehensive growth strategy to break through the plateau.

Key Results

  • 3.8x MRR growth over 12 months
  • Free-to-paid conversion rate increased from 4% to 11.2%

Technologies

Mixpanel GA4 Pendo +6 more
Featured
European Market Expansion thumbnail
Artisan & Oak

European Market Expansion

Challenge

A US-based DTC brand needed to expand into the lucrative but fragmented European market without diluting their strong brand identity or breaking their operational model.

Key Results

  • €15M in revenue from European markets in 18 months
  • 40% increase in conversion rates on localized stores

Technologies

Shopify Plus Adyen Third-Party Logistics (3PL) +5 more
Featured
Revenue Optimization Campaign thumbnail
Aura Scentials

Revenue Optimization Campaign

Challenge

A DTC fragrance brand had a low 15% repeat purchase rate with 85% of customers never returning for a second purchase, needing to shift from discount-driven acquisition to personalized lifecycle marketing.

Key Results

  • 60% increase in Customer Lifetime Value (LTV)
  • Repeat purchase rate increased from 15% to 35%

Technologies

Shopify Klaviyo Customer Segmentation +5 more
Cost Efficiency Initiative thumbnail
Lunaria Beauty

Cost Efficiency Initiative

Challenge

A mid-market cosmetics e-commerce brand faced deteriorating ROAS, rising operational costs, and ballooning inventory waste despite solid product demand and high LTV potential.

Key Results

  • 34% increase in profit margins
  • 27% reduction in ad CAC without loss in new customers

Technologies

Shopify Klaviyo Cogsy +5 more
Cross-Channel Marketing thumbnail
TechVibe

Cross-Channel Marketing

Challenge

A tech gadgets e-commerce brand needed to overcome channel silos and create a unified cross-channel marketing system.

Key Results

  • 63% increase in blended ROAS
  • 28% reduction in customer acquisition cost

Technologies

GA4 & Triple Whale Attribution Meta, Google, TikTok, YouTube Ads Klaviyo & Postscript +2 more
Local SEO Power thumbnail
UrbanCare Home Services

Local SEO Power

Challenge

A small local home services provider struggled with poor online visibility, ranking rarely on the first page of Google for key local searches, leading to inconsistent lead generation.

Key Results

  • 180% increase in organic website traffic
  • 220% growth in leads from organic search

Technologies

Ahrefs Google Search Console SurferSEO +3 more
AI-Powered Personalization: 60% LTV Increase for DTC Brand thumbnail
Aura Scentials

AI-Powered Personalization: 60% LTV Increase for DTC Brand

Challenge

A DTC beauty brand faced rising acquisition costs and low repeat purchase rates, needing to shift from costly acquisition to high-value retention through personalization.

Key Results

  • 60% increase in Customer Lifetime Value (LTV)
  • Repeat purchase rate doubled from 15% to 35%

Technologies

Google Analytics 4 Segment (CDP) Mixpanel +6 more
Operational Overhaul Campaign thumbnail
Artisan Brew Collective

Operational Overhaul Campaign

Challenge

A specialty coffee subscription service was struggling with manual order processing and disconnected systems, leading to fulfillment errors and limiting their ability to scale beyond a handful of daily orders.

Key Results

  • 90% reduction in manual processing time
  • 4x increase in fulfillment capacity

Technologies

n8n (Self-hosted) Webflow (with webhooks) Google Sheets +1 more