About Me
Hi, I'm Alex â a Digital Marketing Expert and Tech Geek. More than 100+ clients trust me to help scale, optimize, or turn their businesses profitable. With over 15 years of hands-on experience, I don't just run campaignsâI engineer full-funnel growth strategies that turn traffic into revenue. From startups to established brands, I've helped businesses dominate their markets through data-driven media buying, performance optimization, and cutting-edge marketing tech. If you're looking for someone who blends creativity with conversion science, and delivers measurable resultsânot just promisesâlet's connect and scale your next big win.
Here's Why I Might Be a Great Fit
First, I develop clear, actionable growth strategies tailored to your businessâdriven by real data and insights from your own performance metrics.
No two businesses are the same, which is why I don't use cookie-cutter templates or guesswork. I dive into your actual dataâyour audience behavior, conversion patterns, channel performance, and customer journeyâto uncover opportunities and bottlenecks.
From there, I craft a customized plan that aligns with your goalsâwhether that's scaling revenue, lowering acquisition costs, or improving retention. Every decision is intentional. Every move is made to deliver measurable, profitable outcomes.
Because smart marketing starts with understanding your unique data storyâand turning it into growth.
Second, I bring real-world marketing scenariosânot textbook theory.
Let's be honestâdigital marketing isn't always clean, structured, or predictable. Algorithms change, campaigns get disapproved, budgets shift overnight, and performance data is rarely "perfect."
I've been in the trenches, managing chaotic ad accounts, messy attribution, last-minute launches, and real client pressure. That's why my strategies, trainings, and solutions are grounded in how things actually workânot how they should work in a perfect world.
Because you don't need fluffâyou need battle-tested insights that perform under real business conditions.
Third, I focus on the big pictureânot just isolated tactics.
In digital marketing, success doesn't come from mastering one tool or one platform. It's about connecting the dotsâads, analytics, creative, funnels, and conversion trackingâinto one cohesive, high-performing ecosystem.
Whether I'm building a campaign or coaching a team, I don't just teach you how to run a Facebook Ad or set up GA4âI show you how each element fits into the larger strategy. The result? A performance engine, not just a set of scattered skills.
Because growth comes from synergy, not silos.
My Journey
2025
Scaling Brands, Independently
Freelance Digital Marketing Expert & Growth Partner
After 15+ years in top agencies and brand-side roles, I made the shift to freelance to work closely with ambitious brandsâfrom startups to scale-ups.
Now, I help clients break through growth ceilings, optimize their digital presence, and build scalable marketing ecosystems.
â Why? Because great work thrives on flexibility, focus, and freedom from corporate constraints.
2023
Global Growth Leadership
Digital Marketing Manager @ Radioactive
Scaled revenue by 750% through data-driven, cross-channel strategies. Built and led a team of 7, collaborating across departments to unify the customer experience and maximize results.
2022
International Market Domination
Digital Media Manager @ efbet
Led expansion in Romania, Spain, and Serbia. Increased revenue by up to 90%, decreased CPA by 22%, and boosted customer acquisition by 35%âall with ROI-first precision.
2022
Hybrid Campaign Integration
Media Manager @ Mediadirection
Combined TV and digital into seamless, high-impact campaigns. Achieved an 18% revenue boost while reducing media spend by 12% through smart channel strategy.
2021
Funnel Optimization & ROAS Focus
Digital Marketing Manager @ ROI Monks
Increased conversion rates by 28%, cut CPA by 14%, and turned underperforming funnels into revenue engines using sharp performance tactics.
2016
Strategic Leadership Era
Head of Strategy @ PHD Bulgaria
Created systems that improved research & reporting efficiency by 45%. Advised leadership on major tenders, and developed internal talent to scale delivery across accounts.
2014
Insight-Led Media Planning
Media Planning Analyst @ Universal Media
Analyzed trends, forecasted market shifts, and optimized campaigns to increase both sales and brand awareness. Bridged media planning with business growth.
2013
Groundwork in Media Analysis
Media Analyst @ Bulgaria On Air
Built pricing policies, analyzed data, and supported media buying decisions through deep research. This role cemented my passion for data-backed marketing.
2008
The Beginning: Media & Sales Fusion
TV Channel Executive @ Media Group SD
Oversaw ad inventory, media deals, and pricing models. Gained hands-on experience in the commercial side of media, setting the foundation for a career built on strategy, business impact, and measurable growth.
Core Expertise
Custom Web Solutions
I build clean, conversion-focused websitesâfrom personal brands to lead-gen landing pagesâdesigned to support your marketing funnel, load fast, and integrate perfectly with your ads, analytics, and automation stack.
Digital Marketing Strategy
Your goals, audience behavior, and data patterns shape every strategy I create. I don't just set goalsâI build growth systems that align brand narrative, budget efficiency, and platform power into one scalable engine.
Performance Optimization
Forget vanity metrics. I dive deep into your funnel, identify leaks, test variations, and scale the winners. From ads to landing pages, every element is optimized for real business impact, not just clicks.
Social Media Impact
I create channel-specific content strategies that engage, convert, and retain. Whether you're building a brand or scaling sales, I help you use social media not for likesâbut for measurable ROI.
Programmatic Media Buying
I run targeted, scalable campaigns on Taboola, Criteo, AdRoll, and more. With the right creatives, audience targeting, and optimization cycles, you'll reach the right users at the right timeâwithout wasting budget.
Analytics & Tracking
I implement GA4 and GTM setups that go beyond basic tracking. You get clean, actionable data pipelines that fuel your decisions and let you finally answer: "What's really driving ROI?"
Key Achievements
Revenue Growth through Strategic Campaigns
Reduction in Cost Per Acquisition
Revenue Increase in European Markets
What Clients Say
Implementing Alexander's marketing plan had a direct impact on our operations. His expertise led to a sustained 35% increase in monthly shipment volume
Alexander understood our business mission and his approach not only felt authentic to our sustainable brand but also delivered a 5x return on ad spend
The level of professionalism and results-driven approach Alexander brings leads to an increase in our average order value of +18%
Alexander's technical expertise and marketing knowledge created the perfect synergy, significantly boosting awareness and credibility for our fintech project
The ROI we achieved through Alexander's strategies was remarkable. A true professional in every sense
Alexander's ability to understand complex business needs and deliver results is exceptional
Beyond the Numbers
No Secrets, Just Clarity
I don't hide behind dashboards or buzzwords. I explain everything I doâstep-by-step. Whether it's campaign logic, platform mechanics, or performance decisions, I teach and empower you to understand the why behind the work.
Real Wins, Shared Openly
I regularly publish case studies, breakdowns, and performance insights on my website. Why? Because results matterâbut so does transparency. You'll see how I work, what I test, and the decisions that drive real outcomes.
Built on Respect, Not Just Revenue
Yes, performance is the goalâbut mutual trust and respect are the foundation. I believe in honest communication, aligned expectations, and celebrating wins together. Long-term partnerships are built on more than numbersâthey're built on human connection.
Ready to Explore Success Stories That Convert?
Behind every campaign I run is a story of strategy, testing, iterationâand measurable results.
These aren't just case studies. They're real-world growth blueprints showing how I help businesses increase ROI, reduce CPA, and scale with confidence.
See how it's done. Get inspired. Know what's possible.